MissingBridgeEN·SverkaRU
30/60/180 180-Day Operating Plan
In 180 days, the bilingual EN/RU source of verified truth on Israel — fighting the information war with archived sourcing, daily cadence, and a compounding audience.
Month 1 — Build the Core
Days 1–30 · Establish the canon · Prove the pipeline
Stand up the writing pipeline at publishing scale. Lock voice, structure, and sourcing standards across both platforms before adding any distribution layer.
Deliverables
- 20 EN + 20 RU articles — 5 per week per language, across all five method pillars
- Every source archived on the Wayback Machine; Gaza Ministry of Health figures always carry a provenance disclaimer
- Consistent article format on every piece — opening, named sources, verification footer, signature closer
- Reviewer team active: 5 EN + 5 RU volunteers, 3 hours per week minimum each
- Editorial direction in place — monthly review of the voice, the verdicts, and the published record
KPIs
- 40articles published (20 EN + 20 RU)
- 100%Wayback compliance on sources
- ≤ 48hdraft → published cycle time
- 10reviewers active (5 EN + 5 RU)
Month 1 Milestone Both canons live with credible volume. The pipeline is proven, not promised.
Month 2 — Amplify & Own the List
Days 31–60 · Layer distribution · Turn readers into subscribers
Convert anonymous reach into a list we control. The newsletter and social carousels stack on top of the existing article cadence — social routes to the list, the list routes back to social.
Deliverables
- Sustained 5 + 5 articles per week (≈80 cumulative by Day 60)
- Instagram + Facebook carousels: 4 per week per language ≈ 32 unique designs/month, cross-posted to both platforms
- Newsletter launches with a strong above-the-fold sign-up on every article and every social post; weekly issue compiled
- +5 reviewers recruited; engagement leads appointed for Instagram and Facebook comments, per language
- Monthly editorial direction review
KPIs
- 80articles cumulative across both languages
- ~32unique carousels per month
- ≥ 1%article view → subscriber conversion
- Weeklysubscriber list growth, compounding
Month 2 Milestone The engagement flywheel is running. We own a list — and the list owns the loop.
Months 3–6 — Scale & Convert
Days 61–180 · Daily cadence · Audio + webinars · Channel, not archive
Become a daily channel. Audio nuggets, weekly podcast episodes, monthly webinars, and guest conversations compound on top of the article and list base — until the cadence is self-sustaining.
Deliverables
- 1 article per day per language — ramp 5 → 7/week by Day 90, sustained through Day 180
- Audio: a 2-minute summary of each daily article + a weekly summary podcast episode
- Educational webinars: 1 per month per language — "Real Israel — what the news leaves out" (8 total in the phase)
- Guest conversations: 1 per month, live-streamed — Israeli voices, anti-Semitism scholars, information-war analysts
- Team scales to ~25 EN + 25 RU reviewers (+5/month sustained recruitment, rotation factored)
KPIs
- ~320articles cumulative Day 1–180
- 16+podcast episodes · 8 webinars
- 1K–3Knewsletter subscribers by Day 180
- ≥ 30%newsletter open rate (engaged advocacy benchmark)
Day 180 Milestone A daily channel with compounding distribution. Cadence is self-sustaining; the project is ready for ongoing organizational support.
Execution Operations & Budget
Team & Cadence
- Manager · Architect · Project Lead (Byron) + AI agents — the drafting engine
- 5 EN + 5 RU reviewers at start (3 hrs/wk minimum each)
- +5 new recruits/month from M2 — volunteer rotation factored; target ~25–35 active by Day 180
- Operating cadence: monthly KPI review · quarterly direction review
Budget
$4,000/ month
USD · Byron + AI APIs + agents
Day 90 Review Checkpoint
Scaling proceeds when all three conditions hold:
- Cadence held — articles shipped on schedule across M1 and M2 without slipping
- Conversion proven — view-to-subscriber rate ≥ 1% sustained through M2
- M2 milestone hit — the engagement flywheel is observably running (list compounding, social compounding, reviewers retained)